Logos and strapline

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Strapline

The MRC strapline is ‘Leading science for better health’. This is the only form of words that can be associated with the MRC visual identity, whether with the master logo or an individual establishment logo. It can be placed to the right or below the logo, observing the minimum clearance for the logo. The strapline font should not be larger than the ‘M’ of ‘MRC’ in the logo or smaller than the ‘M’ of ‘Medical Research Council’ in the logo. 

Strapline placed to the right of the MRC logo. Strapline should be in line with the bottom edge of 'MRC' within the MRC logo. (click to see full size) Strapline placed below the MRC logo, should be just to the left, in line with the left hand edge of the lozenge. (Click to see full size)  

Individual establishment descriptors should not be associated with an establishment’s visual identity eg placed alongside the logo. They can be used elsewhere to explain the work or mission of an establishment (eg in email footers, introductory text in publications, web pages or presentations).

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Logo modification

The logos should not be modified or altered in any way as this will undermine the impact and credibility of our brand.

Do not: 

Re-draw  any of the elements of the logo, including re-typing any words.

 

Alter the dimensions, or skew or rotate   the logo. Check that the logo is correctly proportioned.

 

Change the colour of the logo (see the colour palette webpage to see which versions are available).

 

Add outlines or any effects such  as drop shadows.

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Logo colour

The primary logo colour is Warm Grey and should be used for all colour publications.

It is available in the following colour formats:

• CMYK – for full colour printing
• RGB – for web use Pantone
• Warm Grey 10 – for specialist single colour printing

Other acceptable versions

For black and white publications the logo can be used in black.

In the event that neither logo can be clearly seen against a background, and an alternative background image or colour is not available, it may be possible to use a reversed, white-out version of the logo. Please email branding@headoffice.mrc.ac.uk for further advice.

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File formats

There are three logo formats available for you to use in different media and it is important to use the right one:

EPS	For professional printing (either litho or digital). This is only for use with publishing software such as Adobe® Illustrator, InDesign or QuarkXPress®. If you don’t have this software, you won’t be able to open the files, but you can send them on to a designer.
JPG	For low-resolution printing eg. from an office printer.
PNG	Are suitable for use on websites and Microsoft Office applications such as Word and PowerPoint. You do not need specialist software to use these.

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Logo size

Using the correct  size of logo will help to give it maximum impact. The MRC logo must not be altered, stretched or squashed in any way.

Optimum size for the logo

To ensure  maximum impact and clarity the MRC logo should be used  at its preferred  size for the publication format.

• A3 = 18mm depth  
• A4 = 15mm depth 
• DL, A5, 1/4 A4 ad = 11mm depth 
• Pop-up banner (800mm x 2130mm) = 100mm depth

Minimum size

The logo should not be reproduced any smaller than 25mm in length or 11mm in depth.

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Minimum clearance

We have defined the area of clear space around the logo to ensure it remains clear and uncluttered.